Fitness as a niche is a booming market. With the advent of social media and the internet, more and more people are realizing that they too can look great if they want to, thanks to health and fitness influencers leading the way.
The best thing about fitness as a niche is that it’s self-sustaining. Anyone who decides to take up their own workout routine can physically and mentally feel the advantages of maintaining a fit and healthy body. In turn, they become more inclined to inspire others to hit the gym too.
So if you’re one of the many who’s enthusiastic about fitness and has the wealth of knowledge to share, why not join the market?
If you already regularly post on social media channels like Facebook and Instagram, becoming an influencer will happen organically if you just remain consistent with your content. However, that aside, there are other great ways to earn money from your personal development.
Let’s explore these options.
Becoming a Fitness Consultant
Do you have the wealth of knowledge it takes to adequately guide someone through their own fitness journey? If you have the experience and the know-how, set up your own fitness consultancy program.
Unlike being a personal coach, a fitness consultant may not physically work with their clients for session after session. Your primary responsibilities will include the following:
Instruct or design a fitness program for a specific audience
- Sell personal training packages
- Advise personal trainers
- Develop or choreograph fitness videos
- Test new fitness technology
- Implement fitness programs
The role is broad and diverse. However, you have the freedom to choose which clients you’d like to work with based on your realm of expertise.
Being a Fitness Coach
Do you want to get hired privately for professional fitness sessions in which you work personally with the client and help them throughout their own fitness journey? Then becoming a fitness coach is more up your alley.

To become a certified personal trainer, you need to enroll in a certification program and get accredited by the National Commission for Certifying Agencies. You will need to pass skills training and an exam to get a certification. Once passed, you’re on your way to becoming a fitness coach, which you can do part-time.
If you enjoy doing it, you may even transition into a full-time coach and get more flexible with your schedule.
Selling Fitness Programs Online
Do you prefer having more control over your own time and working less with people? You can still make use of your fitness know-how by managing your own fitness sales website.
You can do this by starting a fitness blog where you share fitness posts and promote your own fitness program as a purchasable course. You can open your own e-commerce site, where you can sell other things related to fitness.
If you’re more of the business type than the personal-coach type, starting your own online fitness business is the way to go. You can do this by conventionally keeping your own inventory and selling it off for profit, or you can open your own drop-shipping business entirely online.
Check out awesome e-commerce platforms today to get started.
Opening a Gym Space
If you have real estate and investment money to dispense, a gym would be a lucrative business to make alongside your own influencer channels. Yes, you will have to shell out money all the time, but as soon as it’s working, it will be self-sustaining.
Just see to it that you tap into the right management and marketing talents. A good example for this is Mayweather Boxing & Fitness franchise. If you have the right people working with you, your business will flourish.
Final Word
Fitness as a niche is profitable for many reasons, but its eternal popularity stems from its goal to make life a little better for everyone. After all, who doesn’t want to feel and look good? While it has become more like a fad in the past few years, many great influencers are promoting fitness as a way of life and not just a free ticket to getting extragorgeous.
If you’re enthusiastic about fitness, why not make money out of doing something you love? And who knows, you may even turn your part-time fun into a full-time career. Explore these options today.